You started your home service business and are now ready to expand it by finding your first clients or growing your client base. After all, being fully booked is a sign that your business is going in the right direction. Finding your first clients or expanding your clientele does not have to be as difficult as it seems if you follow some tested and proven strategies we will share in this article.
1 - Advertise to family and friends
Take advantage of the people who already know you. Your friends and family can be great first clients to your home service business for a couple of reasons. First, they probably need the service you are offering. Second, they know you and the chances of trusting you over someone they don't know are much greater. Third, they can refer you to their own friends, which can help you scale your business quickly.
Don't be shy to offer your services to friends and family. You can pair that up with a nice discount and ask for their feedback to use on your business page. Be honest and tell them you are starting and would love it if they recommended you to other friends to help you grow your business. Contrary to what many think, people love to feel useful and helpful, and your friends and family will appreciate being able to help your business grow.
2 - Have a business landing page
A landing page is a simple web page your clients land in when you share a link with them. In it, they can learn more about your business, your prices, the services you offer, your contact information, your availability, how to request a quote, and so on. Many home service business providers get intimidated when they hear about using digital tools in their daily operations, but the truth is that digitalizing your business will give it more visibility, and a landing page is a great tool to help you achieve more client conversion. If you want to know other reasons why it's important to digitalize your business nowadays, we have covered this topic in more detail in this article.
With the Bizbox app, you can easily create a simple landing page that will help you grow your client base by having a digital presence. It doesn't have to be a fancy or complicated web page. Less is more when it comes to using digital tools in your business. After all, they are meant to make your life less complicated, not the opposite.
3 - Be present in social media and marketplace apps
Marketing your business on social media gives you the opportunity to reach way more potential clients than non-digital marketing tools. You don't have to be a social media expert to grow your home service business online. Learn the basics, be consistent, and get ready to see clients reaching out to you. Sure, you will need to invest some time into it, but every good business practice requires that of you.
There are so many advantages to marketing your business on social media. Let's begin with the fact that many applications are free to use. Facebook and Instagram are among the most popular ones. Pick one to get started or try them all, if you are comfortable with it. If you need help creating a Facebook business page and learning about how it can help you reach more clients faster, we have covered this topic in this article.
Besides social media, marketplace apps such as Nextdoor and Craigslist are also great tools to reach clients digitally. There you can post about your business and find people in search of your services. In fact, Nextdoor is a huge advocate for growing locally, so if that is your goal, you can't miss out on using this app.
4 - Obtain referrals from your first clients
Even though we live in a digital era, word of mouth still has a huge impact on small businesses. When you land your first clients, be proactive and ask them to refer you to their friends and family. If they liked your services, they will be happy to recommend you. Think about how many times you recommended a product or service you really liked to someone. Referrals from existing clients can help you escalate your business very quickly.
5 - Partner with other businesses that are non-competitors
You probably know other professionals in the home service industry who may not necessarily offer the same services you do. Tell them about your business, asking if they happen to know anyone who might need your services. For example, if you have a cleaning business, you can reach out to landscapers, painters, and general contractors, asking them to refer your business to their clients. Chances are they know someone who needs just what you can offer.
Another possibility is to reach out to realtors in your area. They will probably have clients to refer who might be in need of services like remodeling, move-in or move-out cleaning, regular cleaning, landscaping, painting, carpet installation, flooring, moving, and the list goes on.
Network with these professionals around you so you can make your business known to more people. You get the idea. The more people know about you and your business, the more people can refer you when they come across a potential client.
6 - Offer discounts in exchange for reviews or referrals
We previously talked about obtaining referrals from your initial clients in order to grow your clientele. If you want to take this step a bit further, you can promote these referrals by offering your existing clients a nice discount if they refer a friend. You can also offer discounts in exchange for reviews when you are in the beginning stages of your business. Then post these reviews on your social media and landing pages to attract even more people.
Not only will you obtain new clients, but you will also increase the chances your first clients become regular ones.
7 - Google My Business
Google My Business is another free tool that allows you to reach more potential clients digitally. It has many features you can take advantage of. For example, when you create a Google My Business account, your business will appear in searches and on the map. Just think about it. Google is the most widely used search engine today, so you are creating visibility for your business among thousands of users in your area when you have a Google My Business account.
Besides, you will be able to interact with your customers when they leave reviews, which is always appreciated by those who visit your page to research your company. Everyone values a business that addresses feedback quickly, whether positive or negative. If using Google My Business sounds intimidating to you, don't give up before you give it a try. They have several tips on getting started, so you don't feel overwhelmed during the process. You can even filter by industry and choose the service industry for more specific tips.
Establishing a faithful client base and being fully booked are a great sign of success for your home service business. You can achieve this by growing your company's digital presence and reaching more people, along with other simple marketing strategies. Combine the strategies we shared in this article with the exceptional service you already provide, and you have set the foundation to consistently having recurrent and new clients.