What do local businesses and the internet have in common these days? One may think not so much, but in a world that is going more digital by the year, these two have a lot in common. We are part of a generation that is increasingly going online to answer all of our questions.
Enter a global pandemic in the mix, and you will find out that having an online presence is not just a luxury, but a pressing need for every business - big or small - that wants to survive and thrive. Even local businesses can benefit from having an online presence, and the home service industry is not an exception.
A website is among the greatest marketing tools your business can have. Yet, there is still a lot of misconceptions about having a website that business owners in the service industry believe. Many service business owners don't think they need to spend money on creating and maintaining a website because most of their business is done locally and in person. But in reality, creating a website for your home service business puts you in advantage against your competitors that are not online, and is way easier than you think.
In this article, our goal is to convince you that your home service business must have a website and that you do not have to spend a copious amount of time and money creating a landing page for your company. Let's look at some reasons why your home service business should have a website:
1. The demand for home service is mostly online.
This is a trend that has been going on for a few years, but after the COVID pandemic, customers are even more active online in search of their needs. Your clients are already looking for you online. If you don’t have a digital presence yet, you are missing out on increasing your client base and revenue.
Homeowners nowadays prefer businesses that have websites over those that don’t. Marketplace apps, such as Yelp or Nextdoor, are great places for finding good references, but you will notice that most potential clients will request a link to the website of the company they are being referred to. This way, they can do their research and look at the company’s reputation before even deciding to contact them directly.
They can look at customer reviews and pictures, find the answer to some of their questions, learn about ways to contact the company, inquire about prices, and so on. When you have a company website addressing all of those questions, you are already a step ahead of your competition with online customers.
Lastly, if you are not convinced yet, a website can also help customers find you on Google searches. Google is the most widely used search engine today. Most customers begin their hunt for a product or service by typing on a Google search bar. A website allows your company to pop up as a Google search result when a potential customer around you is looking for your services.
2. Your website is working for you 24/7.
A website is advertising your company every hour, every day, while you can focus on other important tasks in your business. Many home service business owners complain that they can't grow their clientele because of lack of time.
You already learned a few things your website can do for you, such as provide contact information to your customer, showcase your work, answer frequent customer's questions about your business, and so on. Those are time-consuming tasks for you, so when you have a tool that's up and running to perform those tasks, you are free to focus on other important needs. Most importantly, you are free to spend your time ensuring you provide the best service to your customers.
When you can automate tasks like that, you are working smarter, not harder, to ensure the growth of your business. Even better, you won't have to pay an extra employee to accomplish that for you.
3. Creating a website does not have to be expensive.
We already knew that on the back of your mind, you could be thinking: “Ok, having a website is important, but that's going to cost me a lot of money. I'm not up for that.” The good news is that it's possible to have a pretty great website for a fraction of the cost – or no cost! - than it used to be in the past.
First, it's important to understand the idea that a website is an investment in your business and not an expense. An investment is something that brings you a positive return, and a website is sure to do that for you.
With the Bizbox app, you can create a landing page for your business for free. When you are done, you will be given a link to share with your current and future customers. If you already have a business page on social media, such as Instagram or Facebook, you can share this website link there too.
Now you may be thinking: “Ok, creating a website may not be as costly as I thought, but it sure is difficult. I'm still not up for it” We want to bust that myth in our next topic.
4. It is quite easy to create your own website yourself.
We live in a digitally evolving world, where it’s easy to perform many digital tasks that once were very difficult for non-tech savvy people.
Think about when you had to first learn how to use a smartphone or perform tasks on the internet, like paying a bill, buying a product, or ordering food. It probably wasn't easy at first, but after a few attempts and with some guidance, you mastered it. The same can be true for creating your own website.
The Bizbox app allows you to fill out a simple form, answer basic questions about your business, and have a landing page created for you. You will need to enter information such as a profile name or business name, service type, a business handle (which is how you identify yourself online), business description, service area or location/address, and hours of operation. All of those are information you already have so that task should not take you long.
Moreover, you can improve your page by adding optional features such as your logo, a picture gallery, the "about me" section, and secondary services, if that applies to you.
There are several benefits of creating a landing page with Bizbox. First, it is optimized to appear in search engines like Google. Second, the page's fixed content (what you can't change) is also available in Spanish and Portuguese for your customers who don't speak English, so you only have to worry about translating your content if needed. Third, it allows your customer to request a quote for a specific service. You can then reply to this message, and your customer will receive a text that's going to inform him whether you accepted, denied, or proposed changes to the original offer.
Hopefully, by now, you are convinced that your home service business needs a website to stand out among the competition and that you can easily create your own landing page. Our world is constantly evolving to become more digital. Companies that want to continue to show value to their clients will also need to evolve in the same direction.
A simple website that contains all the information your potential customers are searching for about you is not only a smart way to operate your business in the 21st century, but it can also turn out to be a very lucrative tool, bringing you more customers that you wouldn’t be able to reach if you were not online.